The Art of Freecards

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From April 23 to May 5, 2012 takes place the first exhibition of advertising postcards, exposed as a piece of art in “canvas” of 10 x 15 cm. Puerto Vallarta is hosting the first exhibition of an advertising medium as an art, are present with their original campaigns from countries as far as Australia, Portugal, Italy, India, Brazil, among others. Also worthy representatives of companies from around Mexico; such as Cancun, Guadalajara, Tijuana and Puerto Vallarta.

The idea of using a free postcard as an advertising vehicle of communication emerged more than a century ago. However, in recent decades took on unusual importance with the creation of companies engaged in a systematic way, design, production and distribution of postcards. What was considered as an alternative form of advertising, now is an “advertising medium” indispensable for the promotion of many products and services. This is demonstrated by the diversity and quality of advertisers who include postcards in their media plan and the proliferation of companies that offer these services. Currently more than 40 countries already have at least one company that is dedicated to this type of advertising that conform IFA (International Freecard Alliance).

LW in 9 years has established itself as the leading advertising postcards in Mexico, always striving to stay at the forefront, now taking the initiative to create an exhibition called •Arte Postal Publicitario• that in addition to its visual appeal, is unique by the way it deals with the topic of postcard advertising.

 
LW emerged as an intelligent and creative response that has managed to continue the existence of the postcard as an innovative and changing genre. Young art for a young society, the postcard has become an object of desire for zealous collectors around the world, a true reflection of public passions.

 

We shown postcards from countries as far as India and Australia. The exhibition •Arte Postal Publicitario• was conceived as invaluable testimony to the ways in which man has transformed a pragmatic media of communication into a work of art, raising everyday passions to the status of enduring emotions, to pay homage to the work of national and internationally acclaimed and anonymous artist, who, through the postcard, have propagated the continuance of the paper culture. Those artists have transposed the present into a limited space, offering us a panoramic view of the world, where dreams can become reality.

Advertising Postcards Art Exhibition

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In 2012 Puerto Vallarta will be hosting the first exhibition of an advertising medium as a piece of art, will be present with their original campaigns countries like Australia, Portugal, Italy, India, Brazil, among others, and dignified representatives of companies in Mexico from Cancun, Guadalajara, Tijuana and Puerto Vallarta’s LW who host participants.

The Advertising Postcard is freely taken by the consumer, resulting in fewer lost impact. In the words of Margarita de Orellana, tells us that the power of fleeting memory of the postcard is also a value-laden statement: “I was there”.
But who decides what deserves to appear on a postcard? In fact, in it, we are seeing through other eyes that watched before us the object represented and decided it was worth going around the world and therefore become part of the great collective memory.
 
Join us to learn through a tour of the advertisers’ creativity, the originality of postal advertising campaigns, how they differ from traditional media through innovation in the finishes and kind of paper, message displayed, design and its relationship with other media such as internet, radio and television.
 
The appointment is next Monday 23 April at 19:30 hrs. in Bernice Starr Gallery at Public Library Los Mangos, Puerto Vallarta.
 
A good advertising message is a credible promise to the right audience.
 
Our desire is to create ideas disruptive that give our customers greater participation of the future.