Advertising Postcards with QR Codes
QR Code Content any web information specifically delivered by scanning QR (Quick Response) Codes or any other form of 2D/1D mobile tagging. QR code is consumed by mobile web users in a brand new fashion from a variety of unique contexts, most importantly from pre-existing traditional media, making it a relevant new category in marketing moving forward. The mobile web pages directly connected to a QR code scan experience can offer value and efficiency to the consumer that was unheard of just 5 years ago. QR code is transforming static media into engaging mobile web content.
The mobile Web is growing at an astonishing rate, and as telecommunications networks and mobile devices get faster, they offer ridiculous new opportunities for brands to engage with mobile consumers using QR codes as physical hyperlinks. By scanning a QR code with the camera of a Web-enabled smartphone, consumers willingly initiate a conversation with brands like never before and in places never previously imagined.
Like a keyword search on the desktop Internet, the act of a consumer scanning a QR code is a tacit indication of interest and an active request for some sort of brand engagement.
On the desktop Internet, advertising, with its annoying banners and popups, is almost always viewed as invasive, but with mobile QR code scans brands can respond to a consumer request with exclusive and unobtrusive Web content delivered instantly.
Examples of trackable interactions from QR code content include: signups, v-card download, shopping, app download, social followers, music/video downloads, comments and ratings. These interactions, with the individual precision of a torpedo, are different from previous Web engagements, which was more like throwing mud against a wall. They happen in the physical world between a publisher or brand and an individual consumer with a smartphone.