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Advertising Postcards Art Exhibition

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In 2012 Puerto Vallarta will be hosting the first exhibition of an advertising medium as a piece of art, will be present with their original campaigns countries like Australia, Portugal, Italy, India, Brazil, among others, and dignified representatives of companies in Mexico from Cancun, Guadalajara, Tijuana and Puerto Vallarta’s LW who host participants.

The Advertising Postcard is freely taken by the consumer, resulting in fewer lost impact. In the words of Margarita de Orellana, tells us that the power of fleeting memory of the postcard is also a value-laden statement: “I was there”.
But who decides what deserves to appear on a postcard? In fact, in it, we are seeing through other eyes that watched before us the object represented and decided it was worth going around the world and therefore become part of the great collective memory.
 
Join us to learn through a tour of the advertisers’ creativity, the originality of postal advertising campaigns, how they differ from traditional media through innovation in the finishes and kind of paper, message displayed, design and its relationship with other media such as internet, radio and television.
 
The appointment is next Monday 23 April at 19:30 hrs. in Bernice Starr Gallery at Public Library Los Mangos, Puerto Vallarta.
 
A good advertising message is a credible promise to the right audience.
 
Our desire is to create ideas disruptive that give our customers greater participation of the future.

 

All in One Campaign

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.:All in One:. Get a •FREE• internet web profile when you hire our Postcards Advertising Media with an amount of 3,000 postcards monthly campaign, in this profile you can publish all your social network sites. We as LW, generate a QR Code and place it with the design in your Postcards Campaign.

Click here to learn more about QR Codes.

This web profile is designed by LW for you without extra cost! It provides historical statistics, average time spent on profile and more…

All your •SOCIAL NETWORK• in one CLICK

http://about.me/lw.postcards

 

Advertising Postcards with QR Codes

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QR Code Content any web information specifically delivered by scanning QR (Quick Response) Codes or any other form of 2D/1D mobile tagging. QR code is consumed by mobile web users in a brand new fashion from a variety of unique contexts, most importantly from pre-existing traditional media, making it a relevant new category in marketing moving forward. The mobile web pages directly connected to a QR code scan experience can offer value and efficiency to the consumer that was unheard of just 5 years ago. QR code is transforming static media into engaging mobile web content.

The mobile Web is growing at an astonishing rate, and as telecommunications networks and mobile devices get faster, they offer ridiculous new opportunities for brands to engage with mobile consumers using QR codes as physical hyperlinks. By scanning a QR code with the camera of a Web-enabled smartphone, consumers willingly initiate a conversation with brands like never before and in places never previously imagined.

 

Like a keyword search on the desktop Internet, the act of a consumer scanning a QR code is a tacit indication of interest and an active request for some sort of brand engagement.

On the desktop Internet, advertising, with its annoying banners and popups, is almost always viewed as invasive, but with mobile QR code scans brands can respond to a consumer request with exclusive and unobtrusive Web content delivered instantly.

Examples of trackable interactions from QR code content include: signups, v-card download, shopping, app download, social followers, music/video downloads, comments and ratings. These interactions, with the individual precision of a torpedo, are different from previous Web engagements, which was more like throwing mud against a wall. They happen in the physical world between a publisher or brand and an individual consumer with a smartphone.

http://issuu.com/lw_postcards/docs/qr_code

 

Postcard Advertising – How It Can Help Your Business

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When it comes to promoting a business, you can’t write off the simplest and most proven techniques in advertising. Even as internet marketing flourishes, the power of print advertising and direct mail marketing can never be underestimated. In fact, many small businesses and even larger firms combine print advertising with online marketing to get the best results.

This article focuses on postcard advertising – a type of direct mail marketing strategy that has long been used by almost all businesses in the industry. Let’s talk about how marketing with postcards can help your business:

Benefits of Advertising with Postcards:

Be unique and stand out. One of the best things about marketing with postcards is that you can exercise your own creativity to come up with a unique concept and postcard design. If you want to stand out from your competition, sending out cleverly-designed postcards to your recipients can truly make the difference. If you’re a newly established business, bold and witty postcards are a great way to make an introduction and build up your brand name in the market.

It’s cheaper than other print ad methods. Compared to other direct mail marketing and print ad methods, postcard advertising is more cost-effective. You can even start with smaller-sized postcards to minimize your costs even more. You can design your own postcards and even print them on your own to cut back on the printing costs. Add to this, it’s so much cheaper to send postcards by Post Mail rather than enveloped business advertising letters.

Grab attention right away. Business letters from marketers often don’t get read. Why so? The recipients don’t even bother to open the envelopes. It is too bothersome for many people to sit and read a business letter, especially from an advertiser. Most people just throw out these mails to the trash bin.

With postcard marketing, the recipient gets to see your postcard and read your message the moment they receive it. There’s no envelope that needs to be opened. It definitely gives you the advantage to grab your recipient’s attention and provoke their interest immediately.

Results are easier to track. It is very easy to track the result of your postcard marketing campaign based on the response of your market. Use the postcards as discount coupons which they can bring to your store as they make a purchase. If a customer prefers to buy from your online shop, ask them to include the coupon code on the postcard to enjoy the discount. Based on your sales with discounts, you can tell right away whether or not your postcard advertising campaign is successful.

People don’t mind receiving postcards. In fact, people enjoy receiving postcards especially if they are well-designed and eye-catching. Many people display postcards on the walls of their office or refrigerator doors because they enjoy looking at them. The more eye-catching your postcard is, the more chances it has of being seen by more people because they certainly won’t be discarded that easily.

In Postcards we Trust!

Choose: www.lebenswerkmexico.com

About the Author:

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Advertising Postcards, Marketing Postcard and Business Post Card.

 

Design Tips for Successful Postcard Advertising

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One of the most important elements in postcard marketing is the design. An attractive design ensures that your postcards will get attention. Not only that. A great design also encourages the recipient to keep the postcard for a longer time and not easily discard it in the trash.

So, what makes a great postcard marketing design? In this article, we have put together essential postcard advertising tips which focus on the design element of postcards:

Allot enough time in creating design. Do not rush the postcard marketing campaign without spending time in conceptualizing a great design. You may also consider hiring a professional postcard marketing company to help you come up with the right design of your postcards.

Complement your message. A great design must not only be attractive but must also highlight your marketing message.

Set a definite budget. A great design also relies on the quality of printing. Of course, coloured printing will cost more than a black and white printing. From the start, it is important to set a definite amount that you can spend on printing so you can create a design that works well with your budget.

Don’t forget the backside. The design of the postcard is primarily placed on the front but that doesn’t mean the backside should be neglected. The recipient may pick up the postcard and see instantly see the backside before the front. Therefore, it is smart to create a design on both the front and back sides of the postcards.

Make it bright. Based upon experiences of successful marketers, bright and colored postcards generate a better response compared to dark, black and white postcards. In fact, people even display attractive postcards on their refrigerator doors and walls.

Consider hiring professional printing service. Some business owners may prefer to design and print marketing postcards on their own instead of hiring a professional printing company. However, if you plan to send a large bulk of postcards, hiring a printing company could be more cost-effective. You can even find printing companies that offer bundled services which include designing, printing and mailing for a reasonable price.

Choose: www.lebenswerkmexico.com

About the Author:

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through campaign internet marketing, direct marketing advertising and post card marketing.

 

Why choose the LW Postcards Advertising Media?

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Since 2003 LW has transformed a communication medium into works of art. Art is at
the very heart of LW Postcards. Good art never dies, great art grows more valuable,
amazing art is beautiful forever – it appeals to both young and old. As a form of
advertising LW will always strive to be creative, innovative, prepared to cross all
boundaries, exciting and timeless.

Our philosophy is to provide postcards that are intelligent and creative to achieve a
successful and effective viewer response from the consumer. This is successfully
achieved by LW via great artwork.

It has been proven that the fastest moving cards out of the displays are a simple
strong image with no logos and minimal text on the front. Cards with space for
people to write on the back are also super popular.

Self-selected media
It is a completely voluntary source of information so brand recall is very high.

Creativity = Interaction
Scratch, scented, die–cut, perforated, double perforated, sampling, jumbo, stickers and plastic postcards can be produced, making your advertising interactive.

Placement
Our placement in leisure venues means consumers are in a relaxed state of mind and open to advertising.

Extended life span
Postcards are a collector’s item which means that your advertising is around long after your campaign is finished.

Mobility
The mobility gives people a tangible reminder and reference to your product. Postcards can also form part of promotion handouts, magazine inserts, and so forth.

Double-sided advertising medium
A second message can be printed on the back of your postcard, either to reinforce your message or as a joint venture with co-sponsors.

Postcard campaigns measure the popularity of your advertising
Measuring the rate at which postcards are self-selected gives a good idea of consumer reception to your communication strategy. This is a more accurate measure than traditional media, which measures overall viewership of the medium in which your advert is placed, and not the specific viewing of your advert.

Functionality
Your postcard functions as an advertising medium but also as a mailing card, bookmark, puzzle and many more.

Viral campaigns
Consumers share postcards with friends. This is a powerful endorsment of your message or product.