One of the most important elements in postcard marketing is the design. An attractive design ensures that your postcards will get attention. Not only that. A great design also encourages the recipient to keep the postcard for a longer time and not easily discard it in the trash.
So, what makes a great postcard marketing design? In this article, we have put together essential postcard advertising tips which focus on the design element of postcards:
Allot enough time in creating design. Do not rush the postcard marketing campaign without spending time in conceptualizing a great design. You may also consider hiring a professional postcard marketing company to help you come up with the right design of your postcards.
Complement your message. A great design must not only be attractive but must also highlight your marketing message.
Set a definite budget. A great design also relies on the quality of printing. Of course, coloured printing will cost more than a black and white printing. From the start, it is important to set a definite amount that you can spend on printing so you can create a design that works well with your budget.
Don’t forget the backside. The design of the postcard is primarily placed on the front but that doesn’t mean the backside should be neglected. The recipient may pick up the postcard and see instantly see the backside before the front. Therefore, it is smart to create a design on both the front and back sides of the postcards.
Make it bright. Based upon experiences of successful marketers, bright and colored postcards generate a better response compared to dark, black and white postcards. In fact, people even display attractive postcards on their refrigerator doors and walls.
Consider hiring professional printing service. Some business owners may prefer to design and print marketing postcards on their own instead of hiring a professional printing company. However, if you plan to send a large bulk of postcards, hiring a printing company could be more cost-effective. You can even find printing companies that offer bundled services which include designing, printing and mailing for a reasonable price.
About the Author:
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through campaign internet marketing, direct marketing advertising and post card marketing.