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The Art of Freecards

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From April 23 to May 5, 2012 takes place the first exhibition of advertising postcards, exposed as a piece of art in “canvas” of 10 x 15 cm. Puerto Vallarta is hosting the first exhibition of an advertising medium as an art, are present with their original campaigns from countries as far as Australia, Portugal, Italy, India, Brazil, among others. Also worthy representatives of companies from around Mexico; such as Cancun, Guadalajara, Tijuana and Puerto Vallarta.

The idea of using a free postcard as an advertising vehicle of communication emerged more than a century ago. However, in recent decades took on unusual importance with the creation of companies engaged in a systematic way, design, production and distribution of postcards. What was considered as an alternative form of advertising, now is an “advertising medium” indispensable for the promotion of many products and services. This is demonstrated by the diversity and quality of advertisers who include postcards in their media plan and the proliferation of companies that offer these services. Currently more than 40 countries already have at least one company that is dedicated to this type of advertising that conform IFA (International Freecard Alliance).

LW in 9 years has established itself as the leading advertising postcards in Mexico, always striving to stay at the forefront, now taking the initiative to create an exhibition called •Arte Postal Publicitario• that in addition to its visual appeal, is unique by the way it deals with the topic of postcard advertising.

 
LW emerged as an intelligent and creative response that has managed to continue the existence of the postcard as an innovative and changing genre. Young art for a young society, the postcard has become an object of desire for zealous collectors around the world, a true reflection of public passions.

 

We shown postcards from countries as far as India and Australia. The exhibition •Arte Postal Publicitario• was conceived as invaluable testimony to the ways in which man has transformed a pragmatic media of communication into a work of art, raising everyday passions to the status of enduring emotions, to pay homage to the work of national and internationally acclaimed and anonymous artist, who, through the postcard, have propagated the continuance of the paper culture. Those artists have transposed the present into a limited space, offering us a panoramic view of the world, where dreams can become reality.

Advertising Postcards Art Exhibition

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In 2012 Puerto Vallarta will be hosting the first exhibition of an advertising medium as a piece of art, will be present with their original campaigns countries like Australia, Portugal, Italy, India, Brazil, among others, and dignified representatives of companies in Mexico from Cancun, Guadalajara, Tijuana and Puerto Vallarta’s LW who host participants.

The Advertising Postcard is freely taken by the consumer, resulting in fewer lost impact. In the words of Margarita de Orellana, tells us that the power of fleeting memory of the postcard is also a value-laden statement: “I was there”.
But who decides what deserves to appear on a postcard? In fact, in it, we are seeing through other eyes that watched before us the object represented and decided it was worth going around the world and therefore become part of the great collective memory.
 
Join us to learn through a tour of the advertisers’ creativity, the originality of postal advertising campaigns, how they differ from traditional media through innovation in the finishes and kind of paper, message displayed, design and its relationship with other media such as internet, radio and television.
 
The appointment is next Monday 23 April at 19:30 hrs. in Bernice Starr Gallery at Public Library Los Mangos, Puerto Vallarta.
 
A good advertising message is a credible promise to the right audience.
 
Our desire is to create ideas disruptive that give our customers greater participation of the future.

 

All in One Campaign

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.:All in One:. Get a •FREE• internet web profile when you hire our Postcards Advertising Media with an amount of 3,000 postcards monthly campaign, in this profile you can publish all your social network sites. We as LW, generate a QR Code and place it with the design in your Postcards Campaign.

Click here to learn more about QR Codes.

This web profile is designed by LW for you without extra cost! It provides historical statistics, average time spent on profile and more…

All your •SOCIAL NETWORK• in one CLICK

http://about.me/lw.postcards

 

Advertising Postcards with QR Codes

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QR Code Content any web information specifically delivered by scanning QR (Quick Response) Codes or any other form of 2D/1D mobile tagging. QR code is consumed by mobile web users in a brand new fashion from a variety of unique contexts, most importantly from pre-existing traditional media, making it a relevant new category in marketing moving forward. The mobile web pages directly connected to a QR code scan experience can offer value and efficiency to the consumer that was unheard of just 5 years ago. QR code is transforming static media into engaging mobile web content.

The mobile Web is growing at an astonishing rate, and as telecommunications networks and mobile devices get faster, they offer ridiculous new opportunities for brands to engage with mobile consumers using QR codes as physical hyperlinks. By scanning a QR code with the camera of a Web-enabled smartphone, consumers willingly initiate a conversation with brands like never before and in places never previously imagined.

 

Like a keyword search on the desktop Internet, the act of a consumer scanning a QR code is a tacit indication of interest and an active request for some sort of brand engagement.

On the desktop Internet, advertising, with its annoying banners and popups, is almost always viewed as invasive, but with mobile QR code scans brands can respond to a consumer request with exclusive and unobtrusive Web content delivered instantly.

Examples of trackable interactions from QR code content include: signups, v-card download, shopping, app download, social followers, music/video downloads, comments and ratings. These interactions, with the individual precision of a torpedo, are different from previous Web engagements, which was more like throwing mud against a wall. They happen in the physical world between a publisher or brand and an individual consumer with a smartphone.

http://issuu.com/lw_postcards/docs/qr_code

 

Why choose the LW Postcards Advertising Media?

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Since 2003 LW has transformed a communication medium into works of art. Art is at
the very heart of LW Postcards. Good art never dies, great art grows more valuable,
amazing art is beautiful forever – it appeals to both young and old. As a form of
advertising LW will always strive to be creative, innovative, prepared to cross all
boundaries, exciting and timeless.

Our philosophy is to provide postcards that are intelligent and creative to achieve a
successful and effective viewer response from the consumer. This is successfully
achieved by LW via great artwork.

It has been proven that the fastest moving cards out of the displays are a simple
strong image with no logos and minimal text on the front. Cards with space for
people to write on the back are also super popular.

Self-selected media
It is a completely voluntary source of information so brand recall is very high.

Creativity = Interaction
Scratch, scented, die–cut, perforated, double perforated, sampling, jumbo, stickers and plastic postcards can be produced, making your advertising interactive.

Placement
Our placement in leisure venues means consumers are in a relaxed state of mind and open to advertising.

Extended life span
Postcards are a collector’s item which means that your advertising is around long after your campaign is finished.

Mobility
The mobility gives people a tangible reminder and reference to your product. Postcards can also form part of promotion handouts, magazine inserts, and so forth.

Double-sided advertising medium
A second message can be printed on the back of your postcard, either to reinforce your message or as a joint venture with co-sponsors.

Postcard campaigns measure the popularity of your advertising
Measuring the rate at which postcards are self-selected gives a good idea of consumer reception to your communication strategy. This is a more accurate measure than traditional media, which measures overall viewership of the medium in which your advert is placed, and not the specific viewing of your advert.

Functionality
Your postcard functions as an advertising medium but also as a mailing card, bookmark, puzzle and many more.

Viral campaigns
Consumers share postcards with friends. This is a powerful endorsment of your message or product.